{"id":2741,"date":"2018-11-07T23:29:45","date_gmt":"2018-11-07T23:29:45","guid":{"rendered":"https:\/\/fromthiscity.com\/?p=2741"},"modified":"2018-11-29T22:07:59","modified_gmt":"2018-11-29T22:07:59","slug":"sustainable-fashion-brands","status":"publish","type":"post","link":"https:\/\/fromthiscity.com\/sustainable-fashion-brands\/","title":{"rendered":"The Smart Woman’s Guide to Sustainable Fashion Brands"},"content":{"rendered":"
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Sustainable Clothing Brands<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n

Have you ever wondered what impact your clothes have on the environment? Do you wonder if you are doing damage to the planet without realizing it? Both of those questions have been on my mind lately. We wear our clothes 365 days a year, yet know little(nothing?) about the environmental impact of our clothes or its sustainability.<\/p>\n

What is Sustainable Fashion?<\/h2>\n

In a nutshell, sustainable fashion’s aim is to create as much of a neutral impact on the environment, as possible. A sustainable fashion brand analyzes its business from the top to the bottom, from the materials they source, to the environment they leave behind when those materials are processed.<\/p>\n

One thing to mention is that sustainable fashion is in its infancy. Sustainable fashion brands do not have a blueprint for how to do this and are figuring it out as they go along. Like all new ideas, it gets better as it goes along and one day it will become second nature.<\/p>\n

Is Sustainable Fashion Expensive?<\/h2>\n

Generally speaking, it costs more money to thoughtfully produce a piece of clothing. Sadly, we are all used to fast fashion, but at what cost to the health of our planet?<\/p>\n

By investing in thoughtfully made clothing, you are also investing in the future of our planet. Buying beautiful, sustainable clothing, has no downsides. Cherishing your clothing for years is the ultimate way of living sustainably.<\/p>\n

Change is Slow, but Possible<\/h2>\n

Right now there is little awareness about the environmental impact of our clothing. But remember, not long ago, recycling wasn’t even a thing. Our trash cans used to be bottomless pits, where throwing plastic and paper away was totally normal.<\/p>\n

Now, we’re proud recyclers, carefully separating the paper from the plastic in our homes. We feel good doing our\u00a0part to keep our planet healthy for our families and future generations, and it’s worth it.<\/p>\n

Clothing is next on the list. When it comes to buying our clothes, we need to learn how to make the best choices for our planet.<\/p>\n

Watch Out for Dishonest Brands<\/h2>\n

There’s something you should know about sustainable fashion. Some brands that claim they are sustainable are “greenwashing”.<\/p>\n

Which is to say, they are exaggerating<\/em> their company’s sustainable practices in order to get your money.<\/p>\n

Since there are no current rules in place to measure sustainability, you have to be careful as a shopper. Despite this, some fashion brands are taking it upon themselves to be transparent and are leading the way in sustainability.<\/p>\n

3 Things to Look For When Judging a Brand’s Sustainability<\/h2>\n

Shopping for sustainable fashion may feel like the “Wild West” right now, but you can still spot the good from the bad. Here are a few tips to help you decide if a brand is right for you.<\/p>\n

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  1. What fabrics and materials are they using?\u00a0<\/strong>Fabrics are a simple way of reducing clothing’s environmental impact. It’s part of a company’s supply chain and makes up a huge part of their impact of the planet.<\/li>\n
  2. Does the brand use any eco-friendly certifications?<\/strong>\u00a0If a brand consistently shows symbols or certifications across their website, it’s a good indication of their intentions and high standards. For example, if they use GOTS certified Organic Cotton and FSC certified wood, that’s a good sign.<\/li>\n
  3. Do they regularly and openly reply to\u00a0questions about their\u00a0<\/strong>sustainability on their Social Media channels or customer service department? <\/strong>If a brand is defensive or sidesteps questions completely, that’s a good indication of their questionable sustainability practices.\u00a0Even if a fashion brand is working on rolling out more sustainable products, it’s much better to hear them say that honestly, than to not answer at all. It will help you to make a considered decision.<\/li>\n<\/ol>\n

    How To Increase Your Clothing’s Sustainability<\/h2>\n
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    1. Keep your clothing for as long as possible. Buy intentionally and thoughtfully and you can wear your favorites for years!<\/li>\n
    2. Buy high-quality second-hand clothing. Some of it has never even been worn! Recycling at it’s finest.<\/li>\n
    3. Air dry your clothing to reduce your carbon footprint. A clothes dryer uses energy that is derived from fossil fuel sources.<\/li>\n
    4. Wash your clothing in cold water if possible.<\/li>\n
    5. Only wash clothing when they’re definitely dirty.<\/li>\n
    6. Recycle old clothes by donating them to a thrift store or selling them online.<\/li>\n<\/ol>\n

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      5 Sustainable Fabrics I Love and Why<\/strong><\/h2>\n

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      Organic Linen<\/strong><\/h4>\n
      GREEN SCORE: 9\/10 Outstanding<\/h5>\n